Customer discovery, validation, MVPs, product strategy, and iterative delivery methods for learning before overbuilding.
A founder's guide to trimming a bloating MVP down to one core loop — the methods that decide what to build first, a copyable cut checklist, and a worked two-week example.
Martin Bell
A founder's process for recruiting the right people, running a 30-minute conversation that surfaces real behavior instead of polite praise, and turning a stack of notes into a build-or-stop decision.
Martin Bell
For non-technical founders: reach a working first version by faking what you can, pre-selling what you can't, and building only the one flow that has to feel real—then knowing where no-code breaks.
Martin Bell
Ten painted-door tests that measure real demand for an unbuilt feature or product, plus how to instrument the click and stay on the honest side of the line.
Martin Bell
A one-sheet-per-interview format for founders: capture verbatim quotes, problem severity, and real workarounds, then synthesize five conversations into a build, change, or stop decision.
Martin Bell
Ten concrete 2026 B2B pilot structures with buyers, boundaries, prices, evidence targets, and conversion paths.
Martin Bell
A practical 2026 path from problem interviews to deposits, paid pilots, or preorders—without pretending an unfinished product already exists.
Martin Bell
A behavior-first 2026 interview guide for separating polite interest from urgent problems, active budgets, real authority, and concrete next steps.
Martin Bell
Ten landing-page tests mapped to the audience, promise, traffic source, call to action, evidence threshold, and next decision.
Martin Bell
A 2026 guide to turning repeated service delivery into software only after the workflow, buyer, and value are proven.
Martin Bell
Ten pre-build questions for reconstructing the customer's real workflow, constraints, exceptions, and smallest useful test.
Martin Bell
Ten responsible product-like tests showing the user experience, manual operation, disclosure boundary, success metric, and automation decision.
Martin Bell
A 2026 validation process for founders starting from zero reach, using direct customer learning instead of audience size.
Martin Bell
Ten concrete concierge MVPs with customer inputs, manual delivery steps, pricing hypotheses, evidence thresholds, and automation decisions.
Martin Bell
A 2026 field guide for matching the MVP format to the real startup risk before committing to a full AI product.
Martin Bell
A prototype explores how a concept should work; an MVP tests a customer or business hypothesis through real use. Compare purpose, evidence, scope, and risk.
Martin Bell
Move from problem evidence to commitment, paid pilots, repeat use, and scalable economics with a practical validation sequence and honest limits for every signal.
Martin Bell
Generate product ideas from customer evidence, score them by consequence, reach, feasibility, and testability, then leave the workshop with one owned experiment.
Martin Bell
Explore 10 practical MVP formats—from concierge delivery and paid pilots to single-feature software—with the hypothesis, evidence, and failure mode for each.
Martin Bell
An iterative process repeats a cycle to revise an existing result using evidence. Learn how it differs from incremental delivery and when startups should use both.
Martin Bell
Apply Steve Blank’s four-stage Customer Development model with hypotheses, fieldwork, evidence gates, and clear links between discovery, validation, creation, and company building.
Martin Bell
Idea generation is the deliberate production of multiple possible solutions before evaluation. Use practical methods, prompts, and a worked startup exercise.
Martin Bell
A proof of concept tests feasibility, a prototype tests a proposed experience, and an MVP tests customer value. Choose from the uncertainty—not a fixed sequence.
Martin Bell
Use Doblin’s 10 Types of Innovation to find opportunities beyond product features, combine complementary moves, and choose a test your startup can run now.
Martin Bell
Forecast a product idea with mechanism-specific formulas, evidence grades, base and downside scenarios, cost estimates, ethical demand tests, and explicit uncertainty.
Else van der BergMost founders are overworked, under-resourced, and forced to build without the operating sequence. 100 Tasks AI turns Martin Bell's 120+ launch process into a 100-task checklist, AI co-founder, Powersheets, and dashboard so you can launch and scale 3-5x faster.
