Learn How to Build Great Companies. Fast.

A Proven Step-by-Step Guide for Venture Builders.
Listen up venture-builders

Launch your Venture in 100 Days!

  • Learn from Martin Bell, previously Chief Architect of Rocket Internet's 100 Day Launch Process and Harvard MPA & Wharton MBA
  • Get your Proven Step-by-Step Guide for Builders: Startup Founders, Digital Consultants, and Corporate Innovators
  • Gain Insights from 100+ Startups (From Day 1 to IPO)
What is the 100 tasks playbook?
A bulletproof plug-and-play system with real life cases covering the entire value chain.
Weeks Till Launch
Templates and Worksheets
Overview Poster
What does the playbook coveR?
The Playbook covers everything from Day 1 to IPO and how to quickly Setup, Launch, and Scale your venture to uber profitability.
Everything you need to succeed

You will learn how to ...

  • compete in a Blue Ocean
  • achieve Product-Market Fit
  • stay lean and agile
  • position yourself in the market
  • quickly develop an MVP
  • market your product
  • achieve customer validation
  • fund your venture and secure an investment
  • streamline your business
  • staff your venture
  • put your team in a position to succeed
  • create a great company culture
  • automate manual processes
  • nail customer care
  • develop a brand bible
  • master public relations
  • have a firm grip on your data
  • ... and much, much more (yes, it really is this value packed)
How will you benefit and what can you expect?
You will cut the learning curve, gain clarity, save time and money, and most importantly: build a better venture, faster!
If you want to learn more, make sure to check out our free teaser !
The 100 Tasks Playbook consists of 100 of these value-packed slides!
What your JOURNEY OF Success will look like

The milestones you'll be hitting


The Playbook consists of 3 Stages

Setup, Launch, and Scale! Each of these three quintessential stages consist of 5 substages.
Redeem your free teaser to learn more about each sub-stage and the structure as a whole!
Stage 1


In this foundational stage, you will travel the entire ideation journey. You will use our proven tools to create your long list of business ideas,  crystallize it into a short list, and then validate that short list. Your winning business ideas move onto the next stage!

Also, you will learn how to set up your launchpad (incubator, accelerator, venture studio, company builder, etc.). You will build your launchpad's scalable infrastructure so that you can rapidly launch and scale multiple startups.
Stage 2


In this stage, you will bring to market and successfully commercialize your validated idea. You will learn how to systematically build out your company’s entire value chain in order to quickly achieve go-live (i.e. first revenues). You will ensure that your company's various functions will be built to last. All the while, you will focus only on implementing your launch-critical features.
Stage 3


In this final stage, you will optimize your "live" company’s entire value chain. You will implement best practices for each of your company's functions so that your company grows rapidly yet sustainably. Lastly, you will leverage your company's data to adjust your business model in order to ultimately achieve product-market fit.
a look into the playbook

Redeem your Free Teaser

  • a live demo video (showing you what's inside and what it looks like behind the paywall)
  • a teaser deck with 6 free tasks
  • the exclusive Overview Poster
  • access to our venture building community
You'll receive an email with the sample in the next couple of minutes. If you can't find it please check your spam folder.
Oops! Something went wrong while submitting the form. Please try again
Venture building expert

More About Martin Bell

Martin is a global startup advisor, angel investor, and Founder & CEO of Bell Ventures. He advises corporates, investors, governments, and start-ups. Additionally, he is a thought leader and a keynote speaker on the topic of company building within organizations.

He was previously the Chief architect of Rocket Internet's 100-day launch process, and helped build ~50 companies. He also shined as an interim executive in 5 companies (incl. Zalando, Delivery Hero, and Foodora).

Companies he helped build
Companies he was an interim executive in
Due diligences led
at Bell Ventures
success stories

Global leaders agree that the Playbook is a critical resource

"Most venture studios possess — at most! — 50% of the know-how contained in the Playbook. Due to the gigantic value packed into this startup manual, I told Martin that he can basically charge whatever he wants for the Playbook."

Michael van Lier
CEO of We Are Builders, Netherlands

"Martin's Playbook helped us turn our own digital venture, which applies artificial intelligence and machine learning to deal advisory, into a success. The Playbook was an easy-to-follow instruction manual that explained many tasks that weren't even on our radar."

Dominik Ziems
Lead of KPMG Project KOSMOS, Germany

"The 100 Task Playbook (and all of its great templates, checklists, and videos) is a MUST-HAVE for anyone who wants a clear instruction manual on how to build a massively valuable company — as quickly as possible!"

Henry Thurner, PhD
EXIST DeepTech Founder, Germany

“We were stuck and our revenue stagnated. Martin’s Playbook helped us to fundamentally rethink our business model. After some tough changes, we launched in 5 new markets within 2 months. Thank you, Martin!“

Maria Lorenzo
PropTech Entrepreneur, Singapore

"The 100 Tasks got us to MVP at lightning speed and helped us clinch great investors! I'm also using the 100 Tasks to start two new projects. And I've been given a board position at another company. Thanks, Martin!"

Jonathan Fried
Founder in-Court app (presented to Shark Tank), USA
a single license of the

The 100 Tasks Playbook

Get access for one user only to the bulletproof, proven plug-and-play system with real life cases covering the entire value chain.

The 100 Task Playbook (100+ cloud-based modules)

The 100 Task Overview Poster (PDF)

Lifelong Access to a Proven Step-by-Step Guide for Venture Builders

7+ hours of in-depth video lessons

110+ pages of no-fluff texts with 18+ real life cases

Bonus: 25 page fundraising module

In-depth text and video content that explains each stage and substage and put the tasks into context with real life case studies and examples

Access to Martin Bell through community discussions and Q&As

€ 399 

€ 499 

one-time per license excl. VAT


€ 99

€ 499 

per month for 6 months per license excl. VAT

This special COVID-19 response discount will be available for a limited time only
14 day, no questions asked, money back guarantee * if you are not happy with the materials.
Payment is processed and secured by Stripe and PayPal by 128bit SSL encrypted payment.

Frequently Asked Questions

You’ve got questions? We’ve got you covered. Please find our answers to some of the most frequently asked questions here. If you cannot find an answer to your specific question, don't hesitate to reach out to us at 100tasks@bell.ventures.

* What if I am unhappy with the course?

Refunds given only when requested by email, by a student who has purchased the course less than 14 days prior, and has viewed less than 20% of the course. Whether or not you click on the COMPLETE & CONTINUE button, makes no difference. The rule applies once you access 20% of the modules in the course, whether or not you view the tasks. Absolutely NO exceptions!

Isn’t starting a company in 100 Tasks a very ambitious plan?

Yes – but it works. The 100 Task Process has been proven and refined by Martin over the course of 9 years at Rocket Internet and Bell Ventures. During this time he used the knowledge in the Playbook to build approximately 100 companies: 50 at Rocket Internet and 50 at Bell Ventures. Many of these companies have become very successful, went public via an IPO and achieved unicorn status with a multi-billion valuation. Among them are for instance: Zalando, Delivery Hero, and Hello Fresh.

Is the 100 Tasks Playbook a book or an online experience?

The 100 Tasks Playbook is not an actual hardcover book. We decided to make the playbook an online experience because it gives us the possibility to offer you an abundance of features and extra value that we would not be able offer in a hardcover book. The integration of the discussion feature, the Q&As, the videos, and much more is only possible through an online experience.

Also: we frequently update the product because we continuously strive to better the user experience, provide more value, and help our community build greater ventures. With a hardcover book you would not be getting these amendments.

If you want to see what the inside of the course looks like, feel free to check out our free teaser and make sure to watch the live demo video.

What will I learn in the videos?

In the 18 explanatory videos (over 7+ hours of content), Martin provides unique insights and real-life cases from his previous experience of building approximately 100 ventures with the 100 Task Launch Process. In the videos he highlights common mistakes in each of the tasks and give you further guidance on how to implement them most effectively.

Can I get an invoice and does this qualify as a business expense?

For sure, once you purchase you will automatically be sent an invoice. You can business expense this purchase and if you are a registered business you can get your VAT refunded as well.

How will I get access to the Playbook?

After your purchase you will receive a confirmation e-mail with further instructions to get access to the cloud-based version of the 100 Task Playbook. Any future updates will be automatically reflected there.

How long do I have access to the course?

Forever and ever! We frequently update the course and add new valuable content almost on a monthly basis. You'll always have immediate access to all future playbook updates.

What will I get from the venture building community?

We are currently working on (and are on the cusp of launching) an unprecedentedly valuable venture building community. We will launch and moderate a LinkedIn group where anyone can ask questions and then either the community or I will answer them. We already have a great discussion feature inside of the course if you have any questions about a particular stage, substage, or task. Additionally, we will also have regular live and online Q&A sessions that will be recorded and added to the course, to ensure that there are literally zero unanswered questions to the daunting process of building a venture. Oh, and obviously you'll meet an abundance of other venture builders in our community that will enrich your network and add a ton of value.

In the future we will probably also be hosting community 'meet-ups', networking events, and much more. We've got big plans for our venture building community.

What if I have a question about one of the stages, substages, or tasks?

We've integrated an incredibly useful discussion feature in the course that will allow you to ask questions about literally anything and either the community or I will answer them as quickly as possible. Plus: you can view all discussions from the past on each particular task and get answers to questions you didn't even know you had. Check out our free teaser to get an inside sneak peek into how this discussion feature works.

Also: every stage and substage comes with a detailed and in-depth text explaining everything and putting the tasks into context with real life case studies and examples.

Is the playbook for entrepreneurs or for intrapreneurs?

This proven plug and play system is for both entrepreneurs (ie. building a stand alone venture/start-up) and for intrapreneurs (corporate innovators). There is a clear blueprint for which tasks should be completed by start-ups only, which tasks should be completed by corporates only, and which tasks are essential for both start-ups and corporates. To find out more about what exactly we mean by this feel free to check out our free teaser.

Is this just going to be a bunch of theory?

Nope! This playbook is designed to be actionable and includes an abundance of real life case studies. I've applied this process to over 100+ ventures and can ensure that you'll be able to do so as well. By redeeming our free teaser and watching the video you'll find out more about what exactly you'll learn.

Also: every stage and substage comes with a detailed and in-depth text explaining everything and putting the tasks into context with real life case studies and examples.

How is the playbook structured?

The 100 Tasks Playbook is essentially a proven plug and play system that Martin Bell created to build great venture quickly and at scale. Over time he's helped launch over 100+ venture and has been able to spot patterns to what it is that makes some ventures so successful while others never manage to even be profitable. He's distilled this process into 100 actionable tasks that every venture has to complete in order to find success. These 100 tasks are divided into 3 stages: Setup, Launch, and Scale. And each of these 3 stages consist of 5 substages:

1. Setup
1. Plan Mission
2. Staff Launchpad
3. Collect Ideas
4. Validate Ideas
5. Make Starter Kits

2. Launch
1. Staff Temporarily
2. Develop MVP
3. Build Functions
4. Set UP KPI Reports
5. Go Live

3. Scale
1. Staff Permanently
2. Learn from Data
3. Optimize Functions
4. Best Practices
5. Independence

For more information on how the playbook is structured and for a demo of the product make sure to check out our free teaser and watch the video!

Will I have access to Martin Bell as a resource?

Yes! Martin will answer all of your questions that you pose in the discussion feature of the playbook. If you want to find out what exactly this discussion feature looks like, feel free to check out our free teaser and make sure to watch the demo video.

Additionally, we will soon be launching a community where Martin will be available to answer any questions in the private LinkedIn group and on the live Q&A calls.

What aspects of building a venture does the 100 Tasks Playbook cover?

The 100 Tasks Playbook literally covers the entire value chain and discusses everything you'll need to scale your venture to uber profitability. If you want to find out more about what exactly you'll learn please check out our free teaser and make sure to watch the demo video.

"I’ve distilled all my venture building knowledge into a bulletproof system that allows ventures to launch in 100 days max! The 100 Tasks Playbook caters to founders, entrepreneurs, innovators, consultants, managers, intrapreneurs, and anyone who is involved in helping a new venture take off the ground (or has plans to do so!). I’ve worked on the Playbook for the past couple of years now and I'm absolutely ecstatic to finally be able to share this blueprint for success with the broader start-up community."

Supercharge Your Company Building Efforts

The 100 Tasks Playbook | A Proven Step-by-Step Guide for Venture Builders.