Scale Hire & Build Team

Phase In OKR System

One company objective, function-led key results, weekly micro-updates, and a last-Friday retro.

Q3 OKR Cascade — Company → Functions

Company Objective

Turn our existing customer base into active promoters

Product

Ship top-requested feature customers thank us for

Feature live in prod by Aug 15 0.8

60% of MAU adopt within 30d 0.7

Feature NPS ≥ 60 0.5

Customer Success

Make happy customers visible publicly

Reviews 35 → 80 verified 0.7

P50 first-response ≤ 2h 0.8

Save 8 of 12 at-risk renewals 0.5

Marketing

Existing customers drive new growth

25 active affiliate partners by Sep 1 0.7

Referrals ≥ 20% of Sep signups 0.4

6 customer-story case studies 0.8

Scoring Scale (0.0 – 1.0)

0.0 – 0.3 No real progress

0.4 – 0.6 Some progress, not done

0.7 – 1.0 Real progress to done

0.7 is the target average. Hitting 1.0 = sandbagged. Below 0.4 = fantasy.

Quarterly Cadence

Week 1 Kickoff Function leads draft OKRs. Founder reviews. Locked by Friday.

Wk 2 – 12 Micro-Updates Monday posts per function. 3-5 lines. No meetings, no slides.

Last Friday Retro 90 min. Score every KR. Set next quarter. The cadence is the system.

Tasks-As-KRs Fix

Launch pricing page → Conversion 4% → 8%

Hire 3 AEs → $400K enterprise ARR

Publish 12 posts → Organic 8K → 18K

Ship checkout v2 → Abandon 38% → 22%

Run NPS survey → NPS 32 → 50

Mistakes Founders Make

Founder writes all OKRs alonetop-down

More than 3–5 OKRs per functiondiluted

No 0.7 calibration at kickoffpanic

Skip weekly micro-updatesdrift

Treating OKRs as KPIsstatus rpt